Maine Lobster Outlet (“MLO”) is the sole owner of the information it gathers on its web site. MLO will only share your information with outside parties in ways that are described in this privacy statement or if we are required to do so by law or in the good-faith belief that such action is necessary in order to conform to the edicts of the law, cooperate with law enforcement agencies, or comply with a legal process served on our web site. The following Privacy Statement explains how we may collect and will protect your personal information.
By using the MLO web site, you give your consent to the collection and use of personal information by MLO as explained in this privacy statement.
Collection of personal information
We may collect information required to transact business effectively. To do this, we gather information to help us assess your needs and preferences.
The information we collect directly from you may include information required to communicate with you, including your name, mailing address, telephone number and e-mail address. In addition, we may collect information to identify who you are.
You directly provide to us the majority of information we collect. Other ways we obtain information are by (1) observing your usage of the web site, and (2) providing products and services to you. This information enables us to offer you products and services that should be of interest to you.
Usage of personal information
MLO may use the information collected from you to verify your identity and contact information. We may also use this information in connection with providing you with our products and services, communicating with you through our web site, informing you about products and services that may be of interest to you and providing customer service. This information helps us improve our services to you, customize your browsing experience and inform you about additional products, services or promotions that may be of interest to you.
Non-affiliated third parties
MLO does not sell, license, lease or otherwise disclose your personal information to any third party for any reason, except as described below.
MLO reserves the right to disclose your personal information to third parties where required by law to regulatory, law enforcement or other government authorities. We may also disclose your information as necessary to credit reporting or collection agencies, or when necessary to protect our rights or property.
To help us improve our services to you, we may engage another business to help us to carry out certain internal functions such as processing, fulfillment, client service, client satisfaction surveys or other data collection activities relevant to our business. We may also provide a party with client information from our database to help us to analyze and identify client needs and notify clients of product and service offerings. Use of the information shared is strictly limited to the performance of the task we request and for no other purpose. All third parties with which we share personal information are required to protect personal information in a manner similar to the way we protect personal information. Examples of information shared are identifying information such as name, mailing address, e mail address and, telephone number, and information relating to your use of our products and services.
Opting out of disclosures of non-public personal information
You may direct us not to disclose non-public personal information to certain third parties. To opt out of sharing non-public personal information with third parties, please contact MLO as stated in the contact information listed below.
The security of your personal information
We will use commercially reasonable efforts to employ security software, systems, and procedures to offer you a safe and secure environment and protect your personal, financial and login account information.
MLO may share web site usage information about visitors to the web site with reputable advertising companies for targeting Internet banner advertisements on this site. For this purpose, pixel tags (also called clear gifs or web beacons) may be used to note the pages you have visited. The information collected by the advertising company through the use of these pixel tags is not personally identifiable.
Changes to this Privacy Statement
In the event MLO materially changes this Privacy Statement, the revised Privacy Statement will be posted to the web site. You agree to accept posting of a revised Privacy Statement electronically on the web site as actual notice to you. Any dispute over our Privacy Statement is subject to this notice and any and all agreements that exist between MLO and such disputing party. If you have any questions that this statement does not address, please contact us.